After his first two successes, Joseph Levine capitalized on them, entering into a partnership with Warner Brothers and then Paramount which would yield even more success.
George Peppard plays a thinly veiled version of Howard Hughes whose ruthless ambition leads him to success in Hollywood while also alienating anyone who might give a damn about him. Western star Alan Ladd is also in the film as a cowboy turned actor and the whole thing is a frankly over the top (for the mid-sixties at least) 150 minute long soap opera that is entertaining trash. Embassy and Paramount did quite well with this one, (it ended up being the fourth highest grossing film of 1964 behind My Fair Lady, Goldfinger and Mary Poppins) to the point where there was even a prequel which we will cover in the next part of this series.
Embassy rolled on into 1966 with some Oscar bait and some cheese.
That's all for now. Coming up next, things get a hell of a lot better.